Urban Reflections Madrid | Toyota Ireland

On 26-27 November 2016, Instagrammers/photographers from across Europe gathered in Madrid for a unique collaboration. The task at hand, to capture the new Toyota C-HR in an urban setting, whilst using a sense of reflection in line with the recently launched TV campaign. Over the span of 24 hours, these visual storytellers each made their way through Madrid with a Toyota C-HR in search of the perfect shot. The result is a collection of 24 images, each capturing the design of the car in a highly personal and creative way.

In total, 19 Instagrammmers/photographers from 13 countries took on the challenge; each cherry-picked for their individual creative approach and visual language. Whilst the brief offered creative direction, the main challenge was to stay true to their personal style to assure a rich and varied collection.

The weekend proved a feat in every possible way – from a challenging brief and navigating through Madrid’s urban jungle to challenging weather conditions. But no challenge too big from our visual storytellers. Watch their story below.

From 1 February, the selection of 24 photographs will be exhibited at Le Rendez-Vous Toyota, Toyota’s European showroom on Champs Elysées in Paris (France), together with the Toyota C-HR.

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Unique collaboration celebrates launch of Toyota C-HR To celebrate the launch of the Toyota C-HR, Toyota is setting up “Urban Reflections”.

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